WISCONSIN GAZETTE — THE CHALLENGE: The Wisconsin Gazette required compelling editorial design and advertising materials capable of balancing strong visual identity with the fast-paced demands of publication production. Layouts needed to support readability, community engagement, and consistent visual presentation across issues. — APPROACH: I designed editorial layouts, promotional materials, and advertising assets that combined clear typographic structure with visually engaging storytelling. The work emphasized publication consistency, efficient production workflows, and a modern presentation style especially tailored to an engaged, culturally aware, and progressive readership while supporting community-focused journalism. — IMPACT: The publication materials strengthened visual consistency and supported a more polished editorial experience for readers and advertisers alike. The work contributed to stronger audience engagement while reinforcing the publication’s identity within Wisconsin’s progressive community. The visual design also received recognition from the Milwaukee Press Club, elevating the publication’s visibility, credibility, and professional stature within Wisconsin’s broader cultural and journalistic community.
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