Milwaukee County Social Media

MILWAUKEE COUNTY SOCIAL MEDIA — THE CHALLENGE: Milwaukee County lacked a cohesive social media identity across departments and initiatives, resulting in inconsistent visuals, messaging styles, and audience experiences. The organization needed a stronger digital presence capable of supporting public trust, engagement, and brand recognition. — APPROACH: I developed a unified social media design system that introduced consistent visual standards, scalable templates, editorial direction, and platform-specific communication strategies. The work aligned departmental communications under a recognizable county identity while creating flexible tools for timely and effective digital storytelling. — IMPACT: The social media system strengthened visual consistency across platforms, improved audience recognition of Milwaukee County communications, and increased the organization’s ability to communicate quickly and cohesively during both routine messaging and high-visibility events and initiatives.
↑Back to Top